Sara Lee Launches Multimedia Ad Campaign

Sara Lee Deli announces the launch of “Meat Brought To Perfection,” a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios, focusing on its location in grocers’ deli sections. “Meat Brought To Perfection” will use relatable humor to convey while perfect moments are hard to come by, the perfect deli meats are always available from Sara Lee.

 

“Our strategy with the ‘Meat Brought To Perfection’ campaign is to demonstrate that our pre-sliced and sliced-to-order deli meats are a premium choice,” says Don Baker, director of marketing, Sara Lee Deli. “We will talk to our consumers through multiple channels and use humor to convey the Sara Lee Deli varieties, highlighting the deli location while reinforcing we have great tasting, convenient solutions for those who appreciate the care we take to provide deli meats that rise above the rest.”

 

The campaign, created by TBWA\Chiat\Day, Los Angeles, includes radio and digital advertising, billboards, free standing inserts and in-store activation, all profiling the breadth of the Sara Lee Deli portfolio as a premium offering. The campaign is targeted to people who are passionate about their deli meat and appreciate perfection in the smallest detail.