SC Johnson Expands on Ingredient Transparency
SC Johnson offers product-specific fragrance disclosure to consumers, beginning with its Glade brand. This expanded disclosure gives consumers additional information to make more informed choices and is a next step for the company as it continues its decades-long journey to transform industry efforts when it comes to ingredient transparency.
"We take great care in making ingredient choices to offer products that are both safe and effective," says Fisk Johnson, chairman and CEO of SC Johnson. "Earning consumer trust can only happen when companies are willing to lay it all out there. Expanded fragrance disclosure and ongoing transparency initiatives are vital to building consumer trust and credibility. That is why we continue to advocate for and promote transparency."
An April 2015 study commissioned by SC Johnson from GlobeScan found that now, more than ever, consumers appreciate transparency and want to know what is in the products they use. In addition, nearly three-quarters of respondents surveyed indicated that they would choose a company that provides access to detailed lists of its air care products' ingredients versus a company that does not.
Consumers can now access product-specific fragrance information on WhatsInsideSCJohnson.com, the company's ingredient disclosure website, or by calling 800-558-5252. Consumers can access fragrance ingredients present at the highest concentrations down to .09 percent of the product formula, or the top 10 ingredients when there are at least 20 ingredients, whichever provides the most information. On the site, detailed fragrance information can be accessed by clicking on the word "fragrance" in the list of product ingredients.
Further, SC Johnson and its Glade brand know that sense of smell helps unlock a variety of positive emotions. In fact, a 2013 survey conducted by Glade found that among the 84 percent for whom scent triggers memories, scents allow us to tap into emotion by enabling us to re-experience the joy of a specific place, person or event. That is why the company is initially launching its enhanced fragrance disclosure program with Glade products, then other SC Johnson brands like Pledge, Windex, Shout and Scrubbing Bubbles will follow.
SC Johnson's decision to reveal product-specific fragrance ingredients is just another example of its long commitment to ingredient transparency.
"We take great care in making ingredient choices to offer products that are both safe and effective," says Fisk Johnson, chairman and CEO of SC Johnson. "Earning consumer trust can only happen when companies are willing to lay it all out there. Expanded fragrance disclosure and ongoing transparency initiatives are vital to building consumer trust and credibility. That is why we continue to advocate for and promote transparency."
An April 2015 study commissioned by SC Johnson from GlobeScan found that now, more than ever, consumers appreciate transparency and want to know what is in the products they use. In addition, nearly three-quarters of respondents surveyed indicated that they would choose a company that provides access to detailed lists of its air care products' ingredients versus a company that does not.
Consumers can now access product-specific fragrance information on WhatsInsideSCJohnson.com, the company's ingredient disclosure website, or by calling 800-558-5252. Consumers can access fragrance ingredients present at the highest concentrations down to .09 percent of the product formula, or the top 10 ingredients when there are at least 20 ingredients, whichever provides the most information. On the site, detailed fragrance information can be accessed by clicking on the word "fragrance" in the list of product ingredients.
Further, SC Johnson and its Glade brand know that sense of smell helps unlock a variety of positive emotions. In fact, a 2013 survey conducted by Glade found that among the 84 percent for whom scent triggers memories, scents allow us to tap into emotion by enabling us to re-experience the joy of a specific place, person or event. That is why the company is initially launching its enhanced fragrance disclosure program with Glade products, then other SC Johnson brands like Pledge, Windex, Shout and Scrubbing Bubbles will follow.
SC Johnson's decision to reveal product-specific fragrance ingredients is just another example of its long commitment to ingredient transparency.