Most of the industry leaders and visionaries who took the stage during the Consumer Goods Sales & Marketing Summit this month had a similar message: disrupt or be disrupted.
Any Summit attendee who was still a little unclear about the influence of the consumer on today's path to purchase may have left the event a little shell-shocked. But those who came looking for strategic inspiration and tactical guidance likely left fully armed.
The 15th annual event took place last week at the historic Roosevelt Hotel in New York, where more than 200 consumer good executives, analysts and solution providers gathered to hear from some of the industry’s best and brightest minds.
Below is a visual overview of the event.
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Scenes from CGSM 2018
CGT's Albert Guffanti welcomes attendees to the 15th Summit.
"Human disruptor" Duncan Wardle, former VP at Walt Disney, delivers an inspiring opening keynote.
Kellogg's Gail Horwood discusses taking the '&' out of Sales & Marketing.
Britta Bomhard explains how Church & Dwight is leveraging DTC to become a disruptor.
Rahul Tyagi of Colgate-Palmolive looks past the hype of new technology.
The Mars Agency's Ethan Goodman checks into the rise of conversational commerce.
CGT's Peter Breen hosts a panel with Oracle's Michael Forhez, IDC's Simon Ellis and Conair's Jon Harding.
Michael Senackerib of Farm & Oven Snacks examines the lack of innovation at traditional CGs.
Dan Klein and Patrick Tannous of Tiesta Tea explain the impact of brand authenticity on consumer engagement.
