Small Companies, Big Stories
This issue also contains a Best Practices: Data & Insights section, because, as we all know, one of the biggest challenges that CG companies face is managing multiple sources of data and turning that information into actionable insights. You'll hear from Radio Flyer, Agio Cigars and Kellogg, which all implemented different data strategies to improve business processes and retail relationships.
Speaking of sharing best practices, CGT's 2010 Sales & Marketing Summit is quickly approaching (June 7-9 in NYC). If you're in charge of a sales or marketing function, don't miss this rare opportunity to network and swap insights with your peers. Check out the agenda, featuring thought leaders from Molson Coors, ConAgra, IDC Manufacuring Insights, Campbell Soup and more. We hope to see you there!
Have a story or insight to share? E-mail me: [email protected].