Smart Balance to Develop Bestlife Branded Products

Smart Balance Inc. signs an exclusive global agreement with the Best Life Corporation to develop a popularly priced Bestlife brand, consisting of food and beverage products that aim to offer great taste, nutrition and convenience.The Bestlife brand is a new venture between Smart Balance Inc. and Bob Greene, well known as Oprah's personal trainer and creator of the Best Life healthy lifestyle program. The Best Life seal of approval is currently on nationally-distributed products in 22 food and beverage categories generating more than $3.5 billion in revenues.

 

"I am delighted to announce our partnership with Bob Greene that will bring his fitness and nutrition vision to life through a broad range of great tasting products to enhance healthy living," says Stephen Hughes, Smart Balance Inc. Chairman and CEO. "The Bestlife brand enables us to leverage our unique business model and innovation platform to offer a popularly priced wellness brand appealing to a wide range of consumers that will complement our premium Smart Balance brand."

 

The licensing arrangement grants the company exclusive rights to the new Bestlife brand across all food and beverage categories as well as the ability to sublicense the brand to other marketers by category. In addition to the new Bestlife brand, many of the company's Smart Balance products will continue to participate in the current Best Life seal of approval program along with other existing program participants.