Snapple Gets Biggest Makeover in 37 Years
Snapple, part of the Dr Pepper Snapple Group Inc., is undergoing the most significant makeover in its 37-year history, including a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves.
"We want to ensure Snapple continues to be the Best Stuff on Earth," says Bryan Mazur, vice president of marketing for Snapple. "These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better."
The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener and reduces the calories in some cases up to 20 percent.
The outside of the bottle also reflects the goodness on the inside by continuing to focus on its all natural ingredients. Gone will be the old logo and packaging, replaced with a sleeker bottle and label design that speaks to its new formula. New graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves.
Snapple's "Real Facts" will remain under the new silver caps, and 256 new facts will be introduced. A sneak peek at these new facts include:
> Real Fact #686 - a pelican can hold more food in its beak than its belly
> Real Fact #787 - like fingerprints, everyone's tongue print is different
> Real Fact #804 - there are 293 ways to make change for a dollar
"We're still Snapple. We take our product seriously, not ourselves," adds Mazur.
Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide. For more information, visit www.snapple.com or follow us at www.twitter.com/Snapple.
"We want to ensure Snapple continues to be the Best Stuff on Earth," says Bryan Mazur, vice president of marketing for Snapple. "These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better."
The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener and reduces the calories in some cases up to 20 percent.
The outside of the bottle also reflects the goodness on the inside by continuing to focus on its all natural ingredients. Gone will be the old logo and packaging, replaced with a sleeker bottle and label design that speaks to its new formula. New graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves.
Snapple's "Real Facts" will remain under the new silver caps, and 256 new facts will be introduced. A sneak peek at these new facts include:
> Real Fact #686 - a pelican can hold more food in its beak than its belly
> Real Fact #787 - like fingerprints, everyone's tongue print is different
> Real Fact #804 - there are 293 ways to make change for a dollar
"We're still Snapple. We take our product seriously, not ourselves," adds Mazur.
Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide. For more information, visit www.snapple.com or follow us at www.twitter.com/Snapple.