Snyder's of Hanover Launches Sweet & Salty Varieties

In response to the growing popularity of sweet and salty flavor mash-ups, Snyder's of Hanover is excited to add Cinnamon Sugar and Salted Caramel varieties to its existing line of Flavored Pretzel Pieces.

Hitting store shelves this January, consumers are now offered an expanded opportunity for enjoyment beyond Snyder's of Hanover's traditional savory flavors. Both of the sweet and salty varieties will retail around $3.69 for a 10-oz bag.

    -Sweet and Salty Cinnamon Sugar Pretzel Pieces — The classic combination of cinnamon and sugar is sprinkled on lightly salted and crunchy, bite-size sourdough Pretzel Pieces.
    -Sweet and Salty Salted Caramel Pretzel Pieces — Buttery caramel is accented with flecks of salt on bite-size, golden-brown sourdough Pretzel Pieces that bring a big crunch to this flavor favorite.

Previously, pretzel lovers could only satisfy their sweet and salty cravings for a few months out of the year with the brand's Pretzel Dips line, which features Snyder's of Hanover pretzels dipped in Hershey's Milk Chocolate, Special Dark Chocolate or White Creme. But with 56 percent of Americans snacking for enjoyment, according to research specialist Symphony IRI Group, Snyder's of Hanover wanted to make this popular combination a more permanent option in the snack aisle.

"Sweet and salty remains a popular consumer snack request, so adding the flavor combination to our Pretzel Pieces line was a natural extension. There are so many wonderful ways to enjoy them. Get creative by pairing them with your favorite desserts, like ice cream, or eat them right out of the bag." says Bob Gould, Marketing manager for Snyder's of Hanover. "We are thrilled to offer consumers a whole new way to enjoy our pretzels."

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