Snyder's Unveils New Snack Division and Products
Snyder's-Lance has announced Clearview Food, its new snack food division with a focus on developing innovative and better-for-you snacking options. The company also announced Snyder's of Hanover expansion with the launch of two new products: Pretzel Poppers and Bowties, as well as its new Snyder's-Lance corporate logo symbolizing the completion of its strategic shift to become a branded snack food company.
Firstly, the new Clearview Foods will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products. "We all know that consumers are evolving the way they think about their snacking choices. Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles. The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions," said Peter L. Michaud, SVP and GM of the Clearview Foods Division.
The company also introduced a new logo for the division inspired by Snyder's-Lance's strategy and corporate direction. The logo for Clearview Foods features the corporate tagline, "Snacking is our passion." Together, the new logo, icon and tagline offer a clear perspective on the division's mission to seek opportunities that capitalize on growth trends and extend into new food categories.
"We are dedicated to serving the snacking expectations of our consumers and retailers. As a result, we are proud to say snacking is our passion," said Carl E. Lee, Jr., CEO and President. "Our company is going through a very exciting time as we compete in a dynamic and growing category. This corporate rebranding effort reflects not only the transformation of our company but it also reinforces the energy and commitment our associates have for making great snacks."
This new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory® Pretzel Crisps®, and was followed by the divestiture of the Private Brands business, the acquisition of Baptista's® Bakery and the acquisition of a majority stake in Late July® Organic Snacks.
In order to meet consumer's needs for lighter snacking and in-home entertainment, Snyder's of Hanover is unveiling the latest snacking options for 2015. Also new to the Snyder's of Hanover assortment are Pretzel Poppers.
"At Snyder's of Hanover, we are determined to keep expanding consumers' definitions of what a pretzel can be," said Faith Atwood, Marketing Manager, Snyder's-Lance, Inc. "New Pretzel Poppers and Bowties offer the distinctive taste and crunch that consumers have come to expect from a Snyder's of Hanover pretzel, but with an unexpected twist that makes them an irresistible snack."
Firstly, the new Clearview Foods will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products. "We all know that consumers are evolving the way they think about their snacking choices. Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles. The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions," said Peter L. Michaud, SVP and GM of the Clearview Foods Division.
The company also introduced a new logo for the division inspired by Snyder's-Lance's strategy and corporate direction. The logo for Clearview Foods features the corporate tagline, "Snacking is our passion." Together, the new logo, icon and tagline offer a clear perspective on the division's mission to seek opportunities that capitalize on growth trends and extend into new food categories.
"We are dedicated to serving the snacking expectations of our consumers and retailers. As a result, we are proud to say snacking is our passion," said Carl E. Lee, Jr., CEO and President. "Our company is going through a very exciting time as we compete in a dynamic and growing category. This corporate rebranding effort reflects not only the transformation of our company but it also reinforces the energy and commitment our associates have for making great snacks."
This new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory® Pretzel Crisps®, and was followed by the divestiture of the Private Brands business, the acquisition of Baptista's® Bakery and the acquisition of a majority stake in Late July® Organic Snacks.
In order to meet consumer's needs for lighter snacking and in-home entertainment, Snyder's of Hanover is unveiling the latest snacking options for 2015. Also new to the Snyder's of Hanover assortment are Pretzel Poppers.
"At Snyder's of Hanover, we are determined to keep expanding consumers' definitions of what a pretzel can be," said Faith Atwood, Marketing Manager, Snyder's-Lance, Inc. "New Pretzel Poppers and Bowties offer the distinctive taste and crunch that consumers have come to expect from a Snyder's of Hanover pretzel, but with an unexpected twist that makes them an irresistible snack."