Sobe Markets New Flavors
Known for blending the unexpected, all three naturally-sweetened SoBe Lifewater with Coconut Water tropical flavors - Pacific Coconut, Pomegranate Nectarine, and Mango Mandarin - are infused with coconut water and great tasting ingredients. New SoBe Lifewater with Coconut Water is available now nationwide. This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model -- star of the TV series "Chuck" and upcoming feature films "My Mother's Curse" and "I, Frankenstein," actress Yvonne Strahovski.
"We knew that if we were going to create a drink with coconut water, we had to give it a SoBe spin," says Rebecca Granne, senior marketing director for SoBe. "SoBe Lifewater with Coconut Water flavors are a new twist on a hot trend. We're delivering unique 'flavors with benefits,' three great-tasting flavor blends that are infused with coconut water, naturally sweetened and a great way to get hydrated. I'm sure anyone would agree - Yvonne's amazing SoBe skinsuit really brings those benefits to life for us."
Yvonne traded her role as a not- so-secret agent on her hit TV show, for a turn as the latest SoBe skinsuit model. Body painted in palms and coconuts, Yvonne launches new SoBe Lifewater with Coconut Water, three new flavors infused with coconut water that taste as good as they look. The sizzling photo spread, the third installment of the popular SoBe skinsuit series, will appear exclusively in the iconic 2012 Sports Illustrated Swimsuit Edition that hits newsstands February 14.
No stranger to the sun and sand, Australian-born Yvonne's custom SoBe Lifewater skinsuit leaves little to the imagination as she explores and enjoys the shores of an old coconut plantation in the Florida Keys' Isla Morada and the iconic Shore Club in South Beach. Intricately designed and hand-painted, her SoBe Lifewater skinsuit is inspired by the three tropical flavors of new SoBe Lifewater with Coconut Water - Pacific Coconut, Pomegranate Nectarine and Mango Mandarin - from the vibrant green palms to the bursting green coconuts, while giving a nod to the brand's signature lizard. The sultry campaign was shot by famed swimsuit photographer Raphael Mazzucco.