Social Media

Estée Lauder’s Raheel Khan On Maximizing Generative AI
The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of foresight and growth Intelligence, about how it helps them stay ahead of today’s consumer preferences.
Redefining Successful REX Strategies
Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

How PepsiCo Evaluates Retail Media Networks

While the rapid ascent of retail media may be exciting, the retailers that want PepsiCo’s spend need to bring their receipts.
e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.
Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing

The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases.
5 Things CPGs Should Know About the Lucrative Gen Z Consumer

Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.
Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere

As social media platforms pilot new commerce features, consumer interest in using them has declined.
Why Coty Is Doubling Down on Dollar Stores and E-commerce

Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.
How Fresh Market CMO Kevin Miller Boosts Consumer Conversions With Live Video Commerce

Learn how The Fresh Market transformed from reportedly “the worst company in America” to a thriving business with a highly engaged video commerce strategy.
In Search of Snacks: Mondelez Details Today’s Discovery Trends

SEO still matters, at least when it comes to snack discovery.

Estée Lauder’s Raheel Khan On Maximizing Generative AI

Redefining Successful REX Strategies

How PepsiCo Evaluates Retail Media Networks

e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing

5 Things CPGs Should Know About the Lucrative Gen Z Consumer

Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere

Why Coty Is Doubling Down on Dollar Stores and E-commerce

How Fresh Market CMO Kevin Miller Boosts Consumer Conversions With Live Video Commerce

In Search of Snacks: Mondelez Details Today’s Discovery Trends