Social Media

As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Innovation is back in beauty after a tumultuous few years.

L.L. Bean has hit the pause button on its social media efforts in honor of Mental Health Awareness Month.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Edgewell Personal Care is rebranding Schick and tapping into Reddit and TikTok for new social listening initiatives.

Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?

Pandemic fatigue is real, and it’s something consumer goods marketing teams know well.