Social Media Initiatives in Consumer Goods

Social Media is a hot topic these days as evidenced by the almost 600 million hits the search returns on Google. And social networking now accounts for 11 percent of all time spent online in the United States. It includes everything from FaceBook, Twitter and LinkedIn to interactive blogs, product reviews and more, but the common thread is the ability for consumers to interact and provide feedback through a web-based application. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

 

For now, the expectations aren't very high. Almost half of respondents attribute no revenue to social media outreach, and 39 percent have low expectations of 0 percent to 2 percent of sales. The measurement of social media campaigns is extremely difficult, with almost half of respondents using a variety of methods, including brand awareness, consumer comments, buzz, quantifiable leads and followers. For those selecting a single measurement method, brand perception and search engine visibility was the most popular at 36 percent.

 

These statistics are just a small sampling of the insights revealed in this new research report. Find out more about the barriers to social media adoption, primary social media objectives and the biggest value gained from social media efforts in consumer goods today. Download Now!