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While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.  

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.

What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.