Solution Provider News: June 2015
BrandShare Powers Walmart Shopper Program
Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. For a $5 subscription, customers will receive quarterly deliveries of the latest in beauty products or baby/nursing products shipped directly to their homes. The Beauty Box carries seven or eight full-size samples to meet seasonal beauty needs, with each brand receiving category exclusivity. This summer’s Beauty Box currently has 300,000 subscribers. The Baby Box reaches expectant mothers in their second and third trimesters, and then in quarterly increments thereafter.
IRI Launches Shopper Marketing Cloud
Chicago-based IRI has launched its Shopper Marketing Cloud, an integrated consumer, purchase and media data set built inside the company’s technology platform and powered by a prescriptive analytics engine for planning, targeting, activating and measuring by linking media to store-level or online purchase. The company says its new solution encompasses the whole portfolio of data sets and insights, focusing on media, social and purchase, to arm CPG companies for growth.
Fame Breaks From Omnicom Group
Minneapolis-based retail design agency Fame has established a new model and strategic direction by formalizing moves made over the past year. As of May 1, Fame began operating independently from the TBWA Network and Omnicom Group portfolio. The agency has expanded its retail and design expertise to more comprehensively embrace the full brand relationship, including social and mobile, the company stated in a media release. “Fame grew up in retail and being independent allows us a wider aperture to push forward objective thinking, faster action and more custom retail solutions for our clients,” says Lynne Robertson, CEO and now sole owner of Fame.
Henschel-Steinau Debuts Retail Lighting Solution
Allendale, New Jersey-based POS solution provider Henschel-Steinau has developed a plug-and-play, low-voltage LED system that promises value to retailers through simplified installation and maintenance, improved lighting, energy efficiency, intelligent sensors for daylight harvesting, analytics and reduced operating costs by 25% or more. LumaNEXT uses centralized power stations that connect to control devices located throughout a store to deliver current to as many as two dozen system devices including overhead solid state lighting, vertical graphic banner luminaires, suspended illuminated signs, illuminated perimeter wall displays, track lighting and other back-lit merchandising displays. Retailers have the ability to analyze consumer foot traffic and shopping patterns while setting brightness and energy output based on time of day.
Personnel Appointments
Carlson Group, Lombard, Illinois
Maggie Salerno has been promoted to marketing manager.
Catalina, St. Petersburg, Florida
The digital marketing and media company has announced the appointment of Steve Prebble to lead its newly formed retail solutions group.
DDB Canada, Toronto
Lance Saunders has been named the agency’s new national president and COO.
Engage Consultants, Hong Kong
The global shopper marketing agency has appointed Stephen Rust as CEO of the company’s new Irish operation.
Hera Lighting, Norcross, Georgia
Monika Shugan, formerly of LG Electronics, has joined the company as the regional sales manager for Ontario.
IRI, Chicago
Tim Dummer is the new UK head of grocery and health & beauty, based at IRI’s European head office in Bracknell, England.
Labstore, New York
Longtime Proctor & Gamble veteran Tim O’Sullivan has been hired as managing director to oversee the shopper marketing agency’s operations in the Miami area, focusing on the Hispanic market.
MacLaren McCann, Toronto
David Leonard, after a highly successful decade-long tenure at the helm of DDB Canada, is the agency’s new CEO.
Match Marketing Group, Norwalk, Connecticut
The agency has appointed Bradford Bryen to the role of executive vice president, marketing.
MaxPoint, Morrisville, North Carolina
Kathleen Perreault, formerly director of shopper marketing at Hillshire Brands, is the new enterprise account director.
MobiSave, New York
The CPG mobile marketing firm announced that Erin Sergeant has joined the company as vice president of sales for the Midwest, based in Chicago.
RichRelevance, San Francisco
The omnichannel solutions provider has hired former WalmartLabs executive Mahesh Tyagarajan to serve as its chief product officer. The company also named John Dickson as vice president of client services.
Shoptology, Plano, Texas
Buck Choate has joined the agency as associate creative director and creative lead for Shoptology’s growing creative team in Fayetteville, Arkansas.
Switch, St. Louis
The agency has promoted Nicole Phillips to vice president, business development and account management, and hired Lori Ryan as group account director.
Targetbase, Dallas
Barron T. Evans has joined the agency as vice president of strategy.
Send your solution provider news – new projects and programs with brands and retailers – to [email protected].