Special Reports

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.

CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

A staggering $10 billion in excess inventory is held to buffer against poor On-Time In-Full (OTIF) performance. Learn how retailers and suppliers can fix this and dramatically improve service while lowering costs.

Artificial intelligence offers an array of new ways to inspire and influence consumers. Learn how here.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.