Speedo Selects Visual Merchandising Software

Speedo selects the vrMockshop visual merchandising software from Centric Software, Inc. Centric provides product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. vrMockshop, developed by iShopShape, a Centric partner, is a virtual reality tool that helps brands and retailers build fully merchandised, interactive 3-D virtual stores of any size, and instantly generate planograms. vrMockshop aims to integrate quickly and easily with the Centric 8 PLM system for retail, apparel, footwear, luxury and consumer goods companies.

 

Speedo will use the vrMockshop software to maximize range planning and understanding of retail space, through 3-D mockups and store planograms.