Spin Master Grows through Acquisitions
Spin Master Ltd., Canada's largest children's toy and entertainment company, is transforming its organization through recent acquisitions and a strengthened executive team to build a more immersive toy, entertainment and gaming offering.
Hot off the heels of key successful acquisitions, including Spy Gear and Perplexus, Spin Master just acquired Meccano (known as Erector Set in the United States), the iconic toy construction brand, with a 112 year history.
Spin Master has been known for its ability to innovate in the toy industry and the addition of Meccano offers exciting opportunities to expand the brand into new categories. Growing nearly 20 percent YTD 2013, Spin Master is strategically focused on driving immersive extensions to many of its toy lines through the creation of entertainment properties, companion applications, games and digital experiences that are suited for changing consumer play patterns.
"Meccano is iconic. It was founded in 1901 and has always been about creating toys that enable children and adults to imagine and create completely new worlds," says Anton Rabie, co-CEO of Spin Master Ltd. "This classic construction system has stood the test of time with phenomenal lines and we are looking forward to building a future together."
In the acquisition process, the decision was made to retain Meccano's manufacturing base and industrial facilities located in Calais- France, to optimize serviceability to European markets.
Spin Master's founders were also busy last year actively recruiting a world-class leader for the organization with a proven track record in value creation and strategic global management. This resulted in the addition of Ben Gadbois as Global President and Chief Operating Officer in the summer of 2012. The organization also added Krista DiBerardino as Chief Marketing Officer and Bill Hess as EVP Operations and Chief Information Officer in the 2nd quarter of this year. These additions were essential to support Spin Master's aggressive global growth plans in the toy, entertainment and gaming markets.
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Hot off the heels of key successful acquisitions, including Spy Gear and Perplexus, Spin Master just acquired Meccano (known as Erector Set in the United States), the iconic toy construction brand, with a 112 year history.
Spin Master has been known for its ability to innovate in the toy industry and the addition of Meccano offers exciting opportunities to expand the brand into new categories. Growing nearly 20 percent YTD 2013, Spin Master is strategically focused on driving immersive extensions to many of its toy lines through the creation of entertainment properties, companion applications, games and digital experiences that are suited for changing consumer play patterns.
"Meccano is iconic. It was founded in 1901 and has always been about creating toys that enable children and adults to imagine and create completely new worlds," says Anton Rabie, co-CEO of Spin Master Ltd. "This classic construction system has stood the test of time with phenomenal lines and we are looking forward to building a future together."
In the acquisition process, the decision was made to retain Meccano's manufacturing base and industrial facilities located in Calais- France, to optimize serviceability to European markets.
Spin Master's founders were also busy last year actively recruiting a world-class leader for the organization with a proven track record in value creation and strategic global management. This resulted in the addition of Ben Gadbois as Global President and Chief Operating Officer in the summer of 2012. The organization also added Krista DiBerardino as Chief Marketing Officer and Bill Hess as EVP Operations and Chief Information Officer in the 2nd quarter of this year. These additions were essential to support Spin Master's aggressive global growth plans in the toy, entertainment and gaming markets.
Related Articles:
Spin Master Sues Crayola for Trademark Infringement
Kraft, Pepsi, Spin Master Win CGT Awards