Starbucks Focuses on Mobility Initiative

According to an article on MobileCommerceDaily.com, Starbucks is using QR codes in various in-store locations around the United States and in popular magazines to promote its new line of Fall coffee products.

 

The company partnered with Scanbuy for the mobile initiative. David Javitch, vice president of marketing at Scanbuy says that Starbucks is using traditional media like print and outdoor to drive downloads of their mobile app, and the QR Code is a way for smartphone users to get it.