StayinFront and MCA Team in the Name of Retail Execution
StayinFront, a provider of mobile retail execution, POS data analytics and digital image recognition solutions for consumer goods companies, is partnering with sales, merchandising and data collection company MCA (Merchandising Consultants Associates).
The partnership will enable MCA to extend its consumer goods retail execution offerings with StayinFront 20:20 RDI’s actionable POS alerts and StayinFront Digital’s image recognition solutions.
This in turn will enable MCA to more rapidly identify and value in-store execution issues, optimize its field resources, and measure and demonstrate the ROI of the overall field sales investment.
MCA works with retailers and consumer goods companies across North America, providing sales, merchandising, price audits, retail audits and data collection services. StayinFront, meanwhile, works with companies in more than 50 countries to help them streamline sales operations and reduce the complexity of their field efforts.