Stuart Weitzman Taps Solution for Facebook Growth
American luxury shoe brand, Stuart Weitzman, is using SocialFlow’s Crescendo ad-buying platform to gain deeper insights into the interests and preferences of its international customers. The company built a Facebook ad campaign with SocialFlow that delivered a 5.9 percent click-through rate (CTR), exceeding the industry standard for Facebook advertising by more than 5,000 percent. The campaign is also enabling Stuart Weitzman to efficiently test shoppers' preferences and increase in-store traffic in international markets through social media campaigns.
"Working with SocialFlow, we have been able to isolate and engage certain markets on social media where in-store traffic shows we are gaining traction," says Susan Duffy, chief marketing officer of Stuart Weitzman. "Advertising through SocialFlow is a highly effective way to find out what interests our audiences. We have been able to test the waters with international audiences on social media. We are using these insights to springboard into new markets."
Using Crescendo, Stuart Weitzman launched Facebook campaigns that reached new international audiences in several markets, including the United Arab Emirates, Taiwan, Mexico, South Korea and Japan to determine the traction they are gaining in each market. By targeting keywords derived from real-time social media conversational data, SocialFlow turned Stuart Weitzman's content into high performing ads geared toward selected audiences in each market.
The results of the ongoing international campaigns have enabled Stuart Weitzman to reach 242,560 Facebook users in Dubai who drove a CTR of 3.6 percent. In Taiwan, a single post earned more than 10,000 Likes with a 5.9 percent CTR and translated into about 2,500 Facebook fans, earning Stuart Weitzman 100 percent of its fans in the country. In Mexico, where the company already had a strong Facebook following, they reached 859,392 users and achieved a CTR of 5.5 percent. In South Korea, Stuart Weitzman reached 272,682 users, earning 1,785 new Facebook fans, nearly a 100 percent increase of total fans, and achieved a CTR of 4.6 percent. In Japan, the campaign earned high engagement, achieving a 5.5 percent CTR.
"We had a theory that our content would resonate across Asia and these campaigns have been a very good lead to access these markets. Shoppers in Taipei responded very well to an image-based Facebook campaign featuring elegant shoes and local cityscapes. Prior to this campaign, we had almost no Taiwanese fans. On Facebook, Stuart Weitzman's authentic story becomes accessible and relevant to the social communities we want to reach," says Duffy.
Related Articles:
Top 5 Social Media Marketplace Trends
Household Brand Names vs. Social Media Stars
Pinterest Beats Facebook on Shopping Engagement
"Working with SocialFlow, we have been able to isolate and engage certain markets on social media where in-store traffic shows we are gaining traction," says Susan Duffy, chief marketing officer of Stuart Weitzman. "Advertising through SocialFlow is a highly effective way to find out what interests our audiences. We have been able to test the waters with international audiences on social media. We are using these insights to springboard into new markets."
Using Crescendo, Stuart Weitzman launched Facebook campaigns that reached new international audiences in several markets, including the United Arab Emirates, Taiwan, Mexico, South Korea and Japan to determine the traction they are gaining in each market. By targeting keywords derived from real-time social media conversational data, SocialFlow turned Stuart Weitzman's content into high performing ads geared toward selected audiences in each market.
The results of the ongoing international campaigns have enabled Stuart Weitzman to reach 242,560 Facebook users in Dubai who drove a CTR of 3.6 percent. In Taiwan, a single post earned more than 10,000 Likes with a 5.9 percent CTR and translated into about 2,500 Facebook fans, earning Stuart Weitzman 100 percent of its fans in the country. In Mexico, where the company already had a strong Facebook following, they reached 859,392 users and achieved a CTR of 5.5 percent. In South Korea, Stuart Weitzman reached 272,682 users, earning 1,785 new Facebook fans, nearly a 100 percent increase of total fans, and achieved a CTR of 4.6 percent. In Japan, the campaign earned high engagement, achieving a 5.5 percent CTR.
"We had a theory that our content would resonate across Asia and these campaigns have been a very good lead to access these markets. Shoppers in Taipei responded very well to an image-based Facebook campaign featuring elegant shoes and local cityscapes. Prior to this campaign, we had almost no Taiwanese fans. On Facebook, Stuart Weitzman's authentic story becomes accessible and relevant to the social communities we want to reach," says Duffy.
Related Articles:
Top 5 Social Media Marketplace Trends
Household Brand Names vs. Social Media Stars
Pinterest Beats Facebook on Shopping Engagement