Maintaining its place amongst the global leaders requires Unilever's widely diverse line of products are delivered to retailers at the right time and in the right quantity.
The product is fully compliant with GS1 EPCglobal's Electronic Product Code Information Services (EPCIS) standard for capturing and sharing information on a product's location, temperature and other relevant data.
To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed.