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Supply Chain

  • The Need is Now: Meeting Retail Demand for Digital Content

    For account teams at consumer goods manufacturers, the ability to meet retailers requirements for digital product content will significantly impact customer relationships, product visibility, and ultimately, sales.
  • PepsiCo Kicks Off Major Global Marketing Initiative

    Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.
  • Starbucks and its CEO Recognized for Leadership

    Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.
  • Hillshire Brands Inks BPO Deal

    Under the terms of the agreement, Genpact Limited will help Hillshire Brands transform and run its finance and accounting (F&A) operations.
  • Brian Atwood Partners with Steve Madden

    The partnership leverages Steve Madden's global brand building expertise, strategic vision and relationships to collaborate with Atwood on the design, production, marketing and distribution of B Brian Atwood footwear and handbags.
  • Nestle Opens China Institute for Food Safety

    The support will include early management of food safety issues and collaboration with local universities, research institutes and government agencies on food safety issues.
  • Schoenhut Piano Taps Instrumental EDI Platform for Growth

    Schoenhut Piano Company grows in a global market with an integrated EDI solution while maximizing efficiency and scalability across fulfillment processes.
  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.
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