Supply Chain

General Mills Grows C-Store Product Portfolio
While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.
Rethinking The Fundamentals
An in-depth look at the changing role of category captainship in consumer goods

Brooks Sports is Built for Speed with PLM

To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster.
2013 Consumer Goods Business & Technology Leadership Conference

A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more.
The Thrill of the Start-Up

"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.
Bring It on Home

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.
Women in Supply Chain

With its beginnings firmly rooted in trucking and manufacturing, supply chain has traditionally been viewed as inhospitable to women. But change is on the horizon as more women enter the field and as progressive companies recognize the advantageous skillsets that women bring to the table.
Miller64 Adopts New Voluntary Nutritional Labeling

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
Snyder's-Lance Taps Consumer Trends for Latest Products

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.
Avon Brazil to Sell Select Coty Products

Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances.