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Target to Add Connected Baby Monitor to Shelves

8/3/2016
Target will soon expand its ‘connected living’ offerings with the addition of wearable breathing and rollover monitor MonBaby.  Manufactured by MonDevices, Inc., MonBaby is a baby monitor in the form of a smart button that sends a baby’s stats to parents via a complementary smartphone app.

The monitor will soon be featured in 444 brick-and-mortar Target stores across the United States. Each of these stores will carry the retailer’s new Connected Home line announced in 2015, which features a selection of smart gadgets from world-renowned brands like iRobot and Samsung.

MonBaby has been available on Target.com and a multitude of other online retail channels since early 2016. A portion of the brick-and-mortar stores carrying the device will by Target’s Baby 360 specialty stores, which launched in 2013.

The Internet of Things is becoming more commonplace as people incorporate it into their work and home lives. MonBaby sends smartphone alerts about breathing, sleep position and proximity to parents, acting as a tool in helping parents follow the American Academy of Pediatrics’ safe sleep recommendations, which state that babies should always be placed to sleep on their backs.



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