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Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

12/14/2022
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Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn from Tiffany Pegues, the head of social, search, and CRM at Church & Dwight, about why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.


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Listen to the extended version of this interview on the Tech Transformation podcast, and subscribe for future episodes. 
 

Tech Transformation is also published on RIS News

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