Technology Innovation

2022 Imperative: Building Supply Chain Resilience
Success now depends on a company’s ability to pivot in real time. Nowhere is this more obvious than in supply chain operations.
Vera Bradley Taps Impact Analytics to Optimize Omnichannel Decisions
Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.

How Nestlé Purina Drives IoT Innovation With Next-Level Personalization

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.
P&G: BeautySPHERE Is Just the Beginning

The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.
Increase in Digital Twins May Give Rise to Marketplaces

Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.
Playing it Safe: AR’s Digital Benefits for Manufacturers

AR headsets with advanced video stabilization allow more workers to “see” what’s going on.
L’Oreal Taps AI for Personalized Color Experiences

The L'Oréal Group is leveraging artificial intelligence for its latest hair color system, intended to modernize and personalize the salon experience for consumers.
‘Cast a Wider Net’: Coca-Cola’s Fmr CPO On Rethinking Talent Acquisition

Get insight from The Coca-Cola Company’s former chief procurement officer on the top three things consumer goods leaders are prioritizing, including how companies like Richemont and Allbirds are navigating toward success and how to rethink your approach to talent recruitment.
‘All Bets Are Off’: Culligan CIO Tony Bender On Top 3 Consumer Goods Growth Levers

Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products.