While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
Companies can quickly adapt to changing business and customer needs by leveraging low-code application development platforms. Click here for the lowdown on low code.
The road to digital transformation can be a difficult task, but by breaking down the barriers that can hinder success and incorporating this innovative platform, CGs can make this journey quicker and more seamless.
Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.
Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.
Whether a national chain or a mom-and-pop, all companies were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different retailers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.
