As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized fulfillment as they've been at moving mass quantities of products.
Bosch has consolidated its activities centered on the internet of things in a new subsidiary, containing more than 900 employees focused on retail, manufacturing and consumer goods, among other sectors.
Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.