With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.
Worldwide IT spending will grow 2.7% to $3.5 trillion in 2017, according to projections from Gartner, Inc. The latest forecast downgrades earlier projections of 3% growth for the year.
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.