Tilly's Rolls out Mobile Commerce App

West-coast based specialty retailer Tilly's launches a mobile commerce app powered by MicroStrategy Incorporated's Alert Mobile Commerce Platform. Available for iPhone and Android smartphones, the app lets Tilly's create a branded connection with its customers. Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts.

 

"We want every customer that interacts with Tilly's to have an exceptional and consistent experience, whether they're in-store, online, or on their mobile phone," says Craig DeMerit, Tilly's chief operating officer. "With the Alert platform, we were able to quickly roll out a compelling mobile app to our customers that provides them with an enhanced experience of our brand. We launched the Tilly's app before the holidays and have seen our customers respond positively to downloading it and using the great features available."

 

Alert is a cloud-based platform that helps retailers deploy a branded mobile commerce app without the high cost and delay of developing an application from scratch. By integrating with a retailer's customer data system, marketing assets and social channels, Alert-powered apps can include a broad range of functionality, including a native storefront, store and product locators, digital receipts, and loyalty features. In addition, Alert offers other capabilities, such as targeted promotions, peer-to-peer gifting, and detailed analytics on commercial activity and customer usage.