Tommy Bahama Optimizes its Supply Chain

Tommy Bahama selects PTC FlexPLM Product Lifecycle Management (PLM) software which aims to improve operational efficiencies by enabling seamless supply chain collaboration. This is expected to allow Tommy Bahama to achieve reduced product development cycle time and further grow its global business.

 

“Changes in the global market, consumer behaviors and mobility have had a major impact on the retail industry. At Tommy Bahama, we have recognized that successfully adapting to those trends requires an optimized supply chain,” says Doug Wood, president and COO of the Tommy Bahama Group. “PTC FlexPLM offers the breadth and depth of PLM functionality we need to enhance product visibility throughout the design and merchandising processes – and ultimately increase the efficiency of our supply chain.”

 

Since it began almost 20 years ago, Tommy Bahama has been helping consumers “make life one long weekend” with its unique approach to fashion. The company’s collection of products is intended to transport consumers to an island state of mind. Yet, producing items that range from clothing to home furnishings to food is a highly complex process. Added to the inherent challenges of a diverse product line are market challenges that require retailers to adapt to new ways of doing business.

 

PTC’s Windchill-based enterprise PLM solution for the Retail and Consumer industries is designed to address both industry-specific challenges and everyday business pressures. It offers a Web-based platform that aims provide line planning, specification management, merchandizing, and other essential PLM capabilities for managing the complete product lifecycle.