Top 10 CGT Case Studies of 2008
January 28, 2009 -- The Irish poet, novelist, dramatist and critic Oscar Wilde, once said, "Experience is the name every one gives to their mistakes." The Top 10 case studies of 2008, published by CGT, showcase the many experiences of leading consumer goods companies that -- even with some mistakes -- brought success to their innovation, supply chain or sales and marketing operations. Here is a look back at the most read case studies published by CGT in 2008, in order of popularity.
1. General Mills Innovates from the Outside In
September 18, 2008 -- In 2005, General Mills identified a corporate focus on open innovation as a key strategic priority. This cover story details the 2007 launch of General Mills' Worldwide Innovation Network (G-WIN), which was designed to accelerate the innovation advances that were already underway inside the company.
2. Del Monte Foods Optimizes Trade
May 12, 2008 -- A TPM initiative was part of a bigger transformation project for Del Monte where the company looked at other capabilities on which it needed to improve such as S&OP, forecasting, supply chain management and so forth.
3. H.J. Heinz Sets Sustainable Goals
July 18, 2008 -- Sustainability is a board-level priority at Heinz, with a designated board Corporate Social Responsibility (CSR) committee. In May 2008, Heinz announced a milestone company goal as part of its sustainability vision: to reduce its greenhouse gas emissions by 20 percent by 2015. Here is how it plans to do it.
4. Campbell Soup Proactively Manages Sales When Weather Strikes
April 17, 2008 -- As soon as a prediction of a cold Arctic air mass and snow hits the news, the buying begins. Read this case study to find out how Campbell Soup Company arms itself with the knowledge to prepare for whatever Mother Nature has in store.
5. Constellation Brands Distills Data
October 15, 2008 -- There is an underlying challenge in the alcoholic beverage industry around data, which leads to a fragmented view of both the customer and consumer. Here is a revealing account of how and why Constellation Brands implemented business intelligence for improved analysis and planning.
6. Avon Connects Worldwide Innovation Efforts
September 18, 2008 -- CGT interviewed Lisa Midyette, executive director of global marketing project integration for Avon Products Inc., about how the company automated the new product development process to manage innovation on a global scale.
7. Heineken USA Innovates in IT
September 18, 2008 -- Heineken USA delivered an innovative IT strategy within its corporate office that better equipped its more than 500 employees with technology and services that suit individual business needs.
8. British American Tobacco Better Manages Market Share
April 17, 2008 -- Following a 2005 merger, British American Tobacco Belgium instigated and implemented a major project to improve business information across the supply chain, drive increased sales and ultimately increase market share.
9. RJ Reynolds Enables Efficiency
June 5, 2008 -- In August 2004, R.J. Reynolds Tobacco Company (RJRT) merged with Brown & Williamson Tobacco Company and, as a result, began to take a look at the two companies across all different functions and divisions. The goal was to identify best practices within each organization and build the best company going forward.
10. Jockey Grows Distribution Operations to Underpin Innovation
October 15, 2008 -- As Jockey grows its products portfolio through innovation, it strives to stay current by continually updating its distribution management operations. This recently included the implementation of labor management and supply chain intelligence applications.
To read the Top 10 CGT news stories of 2008, click here.
1. General Mills Innovates from the Outside In
September 18, 2008 -- In 2005, General Mills identified a corporate focus on open innovation as a key strategic priority. This cover story details the 2007 launch of General Mills' Worldwide Innovation Network (G-WIN), which was designed to accelerate the innovation advances that were already underway inside the company.
2. Del Monte Foods Optimizes Trade
May 12, 2008 -- A TPM initiative was part of a bigger transformation project for Del Monte where the company looked at other capabilities on which it needed to improve such as S&OP, forecasting, supply chain management and so forth.
3. H.J. Heinz Sets Sustainable Goals
July 18, 2008 -- Sustainability is a board-level priority at Heinz, with a designated board Corporate Social Responsibility (CSR) committee. In May 2008, Heinz announced a milestone company goal as part of its sustainability vision: to reduce its greenhouse gas emissions by 20 percent by 2015. Here is how it plans to do it.
4. Campbell Soup Proactively Manages Sales When Weather Strikes
April 17, 2008 -- As soon as a prediction of a cold Arctic air mass and snow hits the news, the buying begins. Read this case study to find out how Campbell Soup Company arms itself with the knowledge to prepare for whatever Mother Nature has in store.
5. Constellation Brands Distills Data
October 15, 2008 -- There is an underlying challenge in the alcoholic beverage industry around data, which leads to a fragmented view of both the customer and consumer. Here is a revealing account of how and why Constellation Brands implemented business intelligence for improved analysis and planning.
6. Avon Connects Worldwide Innovation Efforts
September 18, 2008 -- CGT interviewed Lisa Midyette, executive director of global marketing project integration for Avon Products Inc., about how the company automated the new product development process to manage innovation on a global scale.
7. Heineken USA Innovates in IT
September 18, 2008 -- Heineken USA delivered an innovative IT strategy within its corporate office that better equipped its more than 500 employees with technology and services that suit individual business needs.
8. British American Tobacco Better Manages Market Share
April 17, 2008 -- Following a 2005 merger, British American Tobacco Belgium instigated and implemented a major project to improve business information across the supply chain, drive increased sales and ultimately increase market share.
9. RJ Reynolds Enables Efficiency
June 5, 2008 -- In August 2004, R.J. Reynolds Tobacco Company (RJRT) merged with Brown & Williamson Tobacco Company and, as a result, began to take a look at the two companies across all different functions and divisions. The goal was to identify best practices within each organization and build the best company going forward.
10. Jockey Grows Distribution Operations to Underpin Innovation
October 15, 2008 -- As Jockey grows its products portfolio through innovation, it strives to stay current by continually updating its distribution management operations. This recently included the implementation of labor management and supply chain intelligence applications.
To read the Top 10 CGT news stories of 2008, click here.