The Top 20 Social Networking Stars
The adoption of social media strategies is on the rise in the CG industry as social networking now accounts for 11 percent of all time spent online in the United States. A recent article from CGT titled the "Top 20 Brands on Facebook" solicited an overwhelming response from our readers, indicating that this trend is one that everyone in this industry is watching closely. This week, CGT brings you the Top 10 Social Networking Stars, a ranking that considers the number of followers a brand has on three popular social media sites to determine its overall popularity (Famecount) score.
Top 20 Social Networking Stars
| Rank | Company | Facebook Fans | Twitter Followers | Youtube Subscribers | Famecount |
| 1 | Starbucks | 12,879,551 | 1,008,522 | 7,460 | 68.21% |
| 2 | Coca-Cola | 10,924,855 | 94,304 | 12,646 | 57.87% |
| 3 | Oreo | 8,909,911 | 1,479 | 7,608 | 51.61% |
| 4 | Skittles | 8,738,392 | 4,281 | 1,121 | 51.08% |
| 5 | Red Bull | 7,839,491 | 60,503 | 78,456 | 49.99% |
| 6 | Victoria's Secret | 6,443,724 | 17,330 | 23,439 | 44.37% |
| 7 | Windows Live Messenger | 5,496,984 | 1,583 | - | 40.49% |
| 8 | Whole Foods Market | 318,957 | 1,800,934 | 1,501 | 39.13% |
| 9 | Victoria's Secret Pink | 4,678,039 | 18,959 | - | 37.54% |
| 10 | Zappos.com | 61,247 | 1,724,053 | 1,597 | 37.32% |
Starburst, PlayStation and Dr Pepper fall within the full Top 20 on Famecount.com, among leading retail chains, fashion brands and two major airlines.