Top 5 Retail Trends to Watch in 2016

Amazon did not take over the entire retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes. Most CMOs did not become CIOs and it does not look like the IT department is taking over marketing any time soon (if anything, marketers are becoming more technically and digitally adept – more on this below).

Omnichannel is no longer "the" hot buzzword and instead is now mainstream in retail strategy. The holidays were good and with unusually warm weather, a number of retailers will no doubt use this as the excuse for any sales misses. And finally, anything and everything with a Star Wars logo or branding attached sold-thru rapidly.
 
In 2016, retailers will escalate mobile-first investments and deploy new and evolving technologies in-store while delivering greatly improved online experiences leveraging, evolving content delivery and curation capabilities.

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