Unlocking AI’s Potential in Making Data-Informed Pricing Decisions By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value. Rules to Establish an Effective Trade Promotion Management PracticeTrade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model. The 5 Levers Powering Revenue Growth Management In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry. A Roadmap to Better Trade Promotion Management Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle. First Previous 6 7 8
