Under Armour Adds Mobile to Latest Innovation
Under Armour Inc. announces a strategic partnership with HTC to better empower athletes everywhere. HTC is designing a series of products to work with UA Record, the newest addition to Under Armour Connected Fitness, a definitive health and fitness network. Under Armour launched the UA Record apps and web site at CES.
Robin Thurston, SVP, Connected Fitness, Under Armour, says, "HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before."
Under Armour's team of designers, sports scientists and athletes are working closely with HTC's Connected Products business unit, as well as its design and engineering teams, to ensure the shared efforts will meet the highest expectations of athletes everywhere.
UA Record is the newest addition to a comprehensive health and fitness network, which includes the suite of MapMyFitness applications including MapMyRun and MapMyRide with over 31M members. UA Record aims to provide a dynamic, connected health and fitness community with an extended way to track personal health data with fitness activity, participate in community challenges, and easily share content to keep you synced with your fitness goals 24/7.
Robin Thurston, SVP, Connected Fitness, Under Armour, says, "HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before."
Under Armour's team of designers, sports scientists and athletes are working closely with HTC's Connected Products business unit, as well as its design and engineering teams, to ensure the shared efforts will meet the highest expectations of athletes everywhere.
UA Record is the newest addition to a comprehensive health and fitness network, which includes the suite of MapMyFitness applications including MapMyRun and MapMyRide with over 31M members. UA Record aims to provide a dynamic, connected health and fitness community with an extended way to track personal health data with fitness activity, participate in community challenges, and easily share content to keep you synced with your fitness goals 24/7.