Under Armour Partners with Dwayne Johnson
Under Armour announces a global partnership with actor, producer Dwayne “The Rock” Johnson. As part of the long-term partnership, Johnson will work hand-in-hand with the brand to create a range of products across footwear, apparel and accessories as well as support Under Armour’s Connected Fitness initiatives.
The partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s Connected Fitness platforms including the recently debuted Under Armour HealthBox and Record application. UA HealthBox is a connected fitness system that measures, monitors, and manages drivers of health and fitness – sleep, fitness, activity and nutrition.
Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag that will launch on UA.com and be available in select Brand Houses in the next few weeks.
Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag that will launch on UA.com and be available in select Brand Houses in the next few weeks.
Under Armour will also enroll Johnson to help support and drive awareness around the brand’s philanthropic initiative, UA Freedom, developed to inspire, honor and support members of the United States Military, first responders and public safety officials.
"We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business. Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness,” said Johnson.