Under Armour Unveils UA HealthBox
HTC and Under Armour unveil UA HealthBox, a connected fitness system that measures, monitors, and manages the most important drivers of health and fitness – sleep, fitness, activity and nutrition. Designed and manufactured by HTC and powered by UA Record, UA HealthBox includes a fitness band, heart rate monitor and a smart scale that all connect seamlessly with UA Record to provide insights that empower individuals to improve their health and fitness. The new UA Record is available for download from the Google Play™ store and App Store.
With an HTC smartphone, or other Android or iOS smartphone, UA Record serves as the dashboard for daily activities that dictate how a consumer feels. UA BandTM is designed to be worn all-day, every day. It tracks daily activity, workouts and sleep. All day activity capture allows consumers the ability to set a daily goal and track progress on the band. UA Band utilizes a seamless exterior shell with a display that is discreetly hidden under an outer layer allowing the technology to disappear when it is not in use. The band offers an advanced workout mode with a display that stays on during the workout, as well as an LED that indicates heart rate zone when paired with UA Heart Rate. UA Band comes in black with a red textured underside to allow for moisture wicking.
UA Heart RateTM is a compact heart rate monitor with micro snap technology designed to make it undetectable during workouts. The chest strap and removable sensor helps individuals monitor intensity and train smarter. The UA Heart Rate was created to provide an accurate calculation of calories burned.
UA ScaleTM is a Wi-Fi enabled scale with an iconic circular design. The scale utilizes a sheet of glass with advanced conductive paint technology that enables weight and body fat percentage readings. The hidden LED display behind the glass makes technology invisible when not in use. The scale can support up to eight users and syncs with the UA Record app for individuals to view trends with weight as part of their overall dashboard. UA Scale comes in black with a red textured underside.
"There are several options for consumers today when it comes to monitoring their daily activity, but no option when it comes to capturing and presenting information in a meaningful way. Most of us know more about the health of our car than we do about our own bodies," said Robin Thurston, Chief Digital Officer, Under Armour. "Under Armour and HTC set out to change that by going far beyond the automation of data tracking. UA HealthBox provides custom health and fitness experiences designed to guide you towards your goals."
UA HealthBox will be available on January 22 in the U.S. UA HealthBox (including UA Band, UA Heart Rate and UA Scale) will cost $400. UA HealthBox will roll out to additional US retailers in the first quarter and internationally throughout 2016.
With an HTC smartphone, or other Android or iOS smartphone, UA Record serves as the dashboard for daily activities that dictate how a consumer feels. UA BandTM is designed to be worn all-day, every day. It tracks daily activity, workouts and sleep. All day activity capture allows consumers the ability to set a daily goal and track progress on the band. UA Band utilizes a seamless exterior shell with a display that is discreetly hidden under an outer layer allowing the technology to disappear when it is not in use. The band offers an advanced workout mode with a display that stays on during the workout, as well as an LED that indicates heart rate zone when paired with UA Heart Rate. UA Band comes in black with a red textured underside to allow for moisture wicking.
UA Heart RateTM is a compact heart rate monitor with micro snap technology designed to make it undetectable during workouts. The chest strap and removable sensor helps individuals monitor intensity and train smarter. The UA Heart Rate was created to provide an accurate calculation of calories burned.
UA ScaleTM is a Wi-Fi enabled scale with an iconic circular design. The scale utilizes a sheet of glass with advanced conductive paint technology that enables weight and body fat percentage readings. The hidden LED display behind the glass makes technology invisible when not in use. The scale can support up to eight users and syncs with the UA Record app for individuals to view trends with weight as part of their overall dashboard. UA Scale comes in black with a red textured underside.
"There are several options for consumers today when it comes to monitoring their daily activity, but no option when it comes to capturing and presenting information in a meaningful way. Most of us know more about the health of our car than we do about our own bodies," said Robin Thurston, Chief Digital Officer, Under Armour. "Under Armour and HTC set out to change that by going far beyond the automation of data tracking. UA HealthBox provides custom health and fitness experiences designed to guide you towards your goals."
UA HealthBox will be available on January 22 in the U.S. UA HealthBox (including UA Band, UA Heart Rate and UA Scale) will cost $400. UA HealthBox will roll out to additional US retailers in the first quarter and internationally throughout 2016.