Unilever Boosts Brand Awareness
In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product. Using store-level IRI InfoScan point-of-sale (POS) data, Product Locator allows visitors to Unilever's Web sites to simply enter the product name and the preferred zip code to get an up-to-date list of retail outlets that carry their desired product in order of closest proximity, along with distance quantification. By enabling consumers to locate new and hard-to-find items in their neighborhood stores, manufacturers, like Unilever, greatly benefit during the critical first 26 weeks of the product launch.
"The Product Locator demonstrates our commitment to providing excellent customer service -- we're always looking for ways to add vitality to life," says Linnea Johnson, director, consumer services, Unilever United States. "This unique service being provided on our many branded Web sites will enable consumers to search and find that one, or more of the 3,000 items, Unilever has in our product portfolio. We anticipate the tool will be especially valuable for our niche items or the items in limited distribution."
Unilever Web sites, including Ben & Jerry's, Bertolli, Caress, Country Crock, Dove, Finesse, Good-Humor/Breyers, Hellmann's, I Can't Believe It's Not Butter, Knorr, Lever 2000, Lipton Tea, Ponds, Ragu, Skippy, Slim Fast, Snuggle, Suave, Thermasilk, Vaseline, among others, are all equipped with Product Locator.
"The Product Locator demonstrates our commitment to providing excellent customer service -- we're always looking for ways to add vitality to life," says Linnea Johnson, director, consumer services, Unilever United States. "This unique service being provided on our many branded Web sites will enable consumers to search and find that one, or more of the 3,000 items, Unilever has in our product portfolio. We anticipate the tool will be especially valuable for our niche items or the items in limited distribution."
Unilever Web sites, including Ben & Jerry's, Bertolli, Caress, Country Crock, Dove, Finesse, Good-Humor/Breyers, Hellmann's, I Can't Believe It's Not Butter, Knorr, Lever 2000, Lipton Tea, Ponds, Ragu, Skippy, Slim Fast, Snuggle, Suave, Thermasilk, Vaseline, among others, are all equipped with Product Locator.