Unilever Brand Taps into Beacons for Marketing

CGT Staff

5/26/2016

According to mobilemarketer.com, Unilever’s Maille mustard brand has added a dash of beacon marketing to help it target foodies in Los Angeles and Chicago grocery stores, driving sales at the point of purchase while gaining earned media for the brand’s first digital campaign in the United States.

The centuries-old brand is using beacons to reach consumers with an expressed interest in food, including foodie bloggers, while they are grocery shopping via an ad designed to raise awareness of Maille and encourage viewers to look for it in the store. Working with beacon marketing network inMarket, Maille’s content is appearing in applications such as Epicurious, CheckPoints and List Ease.

To find out how it works and learn more about how this traditional brand is going digital, click here.

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