Unilever Project Sunlight Empowers New Leaders
Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future. These new leaders hold strong views on making sustainable living commonplace for everyone, and will share their ideas to tackle the issues above. Kylee McCumber from Leominster, Mass. and Elijah King from Los Angeles, Calif. are two of the eight voices being amplified through the release of the first TV advertisement for the Unilever brand itself.
Films will show eight young people's stories across five countries over the coming weeks, including Indonesia, the UK and the US. They will be heard by more than 300 million people across these countries. Everyone who views the films can choose to get involved by raising awareness, volunteering, or supporting NGOs like Feeding America who work to help solve hunger.
Tackling these issues is at the heart of the Unilever Sustainable Living Plan, which has pledged to help more than 1 billion people take action to improve their health and well-being by 2020.
"A year after the launch of Project Sunlight, a long-term initiative focused on creating a brighter future for children, Unilever is shining a light on the young people inspiring change in their communities," says Keith Weed, Unilever chief marketing and communications officer. "We want the voices of the new generation to be heard – to motivate us all to take action. Together, we can help the millions of children who do not have access to basic sanitation, hygiene, nutrition and clean water."
Films will show eight young people's stories across five countries over the coming weeks, including Indonesia, the UK and the US. They will be heard by more than 300 million people across these countries. Everyone who views the films can choose to get involved by raising awareness, volunteering, or supporting NGOs like Feeding America who work to help solve hunger.
Tackling these issues is at the heart of the Unilever Sustainable Living Plan, which has pledged to help more than 1 billion people take action to improve their health and well-being by 2020.
"A year after the launch of Project Sunlight, a long-term initiative focused on creating a brighter future for children, Unilever is shining a light on the young people inspiring change in their communities," says Keith Weed, Unilever chief marketing and communications officer. "We want the voices of the new generation to be heard – to motivate us all to take action. Together, we can help the millions of children who do not have access to basic sanitation, hygiene, nutrition and clean water."