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Unilever Sustainable Living Plan Advances

5/5/2011
To help deliver against the ambitious goals laid out in the Unilever Sustainable Living Plan, the roadmap for doubling the size of its business while reducing its environmental impact, Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.
 
“As one of the world’s largest consumer packaged goods companies, we have a responsibility to grow our business while reducing our environmental impact, but we need to collaborate with others,” says Kathy O’Brien, vice president, Personal Care, Unilever. “Recyclebank is a natural partner to help us educate and engage consumers regarding what simple steps they can take to help protect the planet, and save them money in return.”
 
Unilever has set three goals to achieve by 2020 – halve the environmental footprint of its products; source 100 percent of its agricultural raw materials sustainably; and help more than one billion people take action to improve their health and well-being. In addition to joining the Recyclebank rewards program, Unilever and its leading personal care brands Dove and Suave will leverage Recyclebank’s Learn & Earn digital education platform to teach consumers how to take small steps toward a more sustainable lifestyle — and reward them for doing so.

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