Unilever U.S. Transforms Buttery Spreads Portfolio
Unilever U.S. is transforming its current buttery spreads portfolio, beginning with I Can't Believe It's Not Butter!, into new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt — and no artificial preservatives.
The transformation of the spreads portfolio is part of Unilever's commitment to deliver delicious, balanced foods made from real, simple ingredients that you can recognize, while continuously improving nutritional profiles and advancing sustainable sourcing.
"This is a groundbreaking innovation for Unilever's U.S. Foods division, driven by our mission to deliver great-tasting and sustainable food to America," said Mike Faherty, vice president, Unilever Foods, North America. "The new I Can't Believe It's Not Butter! is the start of a complete category transformation that will help us grow the buttery spreads business. It is also consistent with the types of innovation you can continue to expect from our Unilever foods brands."
In addition to the new I Can't Believe It's Not Butter! products launching November 2014, the transformation will continue across other Unilever buttery spreads brands, including Country Crock, Brummel & Brown and Imperial in 2015.
The transformation of the spreads portfolio is part of Unilever's commitment to deliver delicious, balanced foods made from real, simple ingredients that you can recognize, while continuously improving nutritional profiles and advancing sustainable sourcing.
"This is a groundbreaking innovation for Unilever's U.S. Foods division, driven by our mission to deliver great-tasting and sustainable food to America," said Mike Faherty, vice president, Unilever Foods, North America. "The new I Can't Believe It's Not Butter! is the start of a complete category transformation that will help us grow the buttery spreads business. It is also consistent with the types of innovation you can continue to expect from our Unilever foods brands."
In addition to the new I Can't Believe It's Not Butter! products launching November 2014, the transformation will continue across other Unilever buttery spreads brands, including Country Crock, Brummel & Brown and Imperial in 2015.