Skip to main content

Vera Bradley Locks in AI-Powered Responsible Sourcing Technology

Liz Dominguez
Vera Bradley
Vera Bradley, Inc. operates two lifestyle brands: Vera Bradley and Pura Vida. The initial company was founded in 1982, and in 2019 it acquired a 75% interest in Pura Vida, based in La Jolla, California.

Bag and luggage brand Vera Bradley is implementing artificial intelligence-powered technology within its supply chain to increase transparency around sourcing. 

The company is working with product traceability company TrusTrace to hit its ESG goals through a platform that uses AI for custody creation, primary data collection, risk screening, and compliance. 

The technology manages large qualities of complex data from primarily suppliers — such as facility, product, and material details — to screen for risk and ensure Vera Bradley meets regulatory requirements enforced by the U.S. Customers and Border Protection. It creates added transparency in the company’s sourcing network. 

It automates a traditionally time-consuming process, reducing the likelihood of human error and providing the added ability to translate documents in over 100 languages.

Ayfer Yarcich, director of global sourcing at Vera Bradley, said responsible sourcing is at the core of the company’s business practices. 

“Mapping our supply chain and gathering purchase order data is a critical step in this journey,” he said, adding that the integration is helping Vera Bradley work toward a transparent and forced labor-free supply chain but also aspiring to set a new standard in responsible and sustainable business practices. 

“This transformative step underscores our dedication to our public ESG commitments and our vision of leading the industry towards a more ethical and sustainable future,” he said.

Advertisement - article continues below
Advertisement

More Supply Chain Transformations

X
This ad will auto-close in 10 seconds