Vitamin Brand Unwraps Three Lines

Nature Made has introduced three new product lines: VitaMelts, Full Strength MINIs and Adult Gummies, all created to change the way people take vitamins. VitaMelts and Full Strength MINIS will be available this fall; Adult Gummies are available now.

 

"Nature Made's newest product lines build on our history of leadership in vitamins and supplements," says Jim Brooks, Ph.D., vice president, science and technology at Pharmavite. "The introduction of VitaMelts, Full Strength MINIs and Adult Gummies is the latest example of how Nature Made holds itself to a higher standard."

 

With VitaMelts, a new delivery form, there is no tablet or softgel to swallow—they melt in the mouth without water and come in natural flavors such as mixed berry and juicy orange.

 

Nature Made VitaMelts will launch with six initial product offerings: Vitamin C, Vitamin D, Zinc, Energy, Sleep, and Relax. With a portable flip-top pack, VitaMelts are meant to be taken any time, anywhere.

Full Strength MINIs deliver a full daily dose in Nature Made's smallest softgels ever. Full Strength MINIs are, on average, 40 percent smaller than Nature Made's current multivitamin and fish oil softgels, aiding the millions of people who have trouble swallowing larger "horse pills." The line features the only full strength, small softgel multivitamins on the market. The Full Strength MINIs product line includes four multivitamins: Complete, Him, Her, Her 50+, and three additional supplements: Super Omega-3, Super B Complex and Super D Immunity Complex.

Nature Made Adult Gummies feature real fruit flavors like peach, mango and orange that taste like real fruit, not candy. The Adult Gummies line includes seven products: a Multivitamin, Fish Oil, Calcium, Vitamin C, Vitamin D, B-Complex and CoQ10.

Nature Made Adult Gummies are backed by a "love them or they're free" guarantee.