In low-income neighborhoods, there is an average of just one book for every 300 children. And 80 percent of preschools and afterschool programs serving kids ages three to seven have no age-appropriate books for their children. Compare that to middle-income neighborhoods, where each child has an average of 13 books. To help combat this imbalance, VTech (
www.vtechkids.com) has partnered with the non-profit organization First Book (www.firstbook.org) to launch a "Buy a Book, Give a Book" campaign for the holidays. VTech will donate a book for each purchase of a V.Reader interactive e-reading system, e-book or accessory. Through this campaign and previous contributions, VTech will donate a total of 15,000 new books to First Book this year and is encouraging others to support the cause by making a donation.
