Walmart and P&G Grow Film Partnership

Procter & Gamble (P&G) and Walmart are celebrating a year of their Family Movie Night initiative with the announcement that they will continue to deliver high-quality family entertainment with the addition of five more movies in 2011.
 

Family Movie Night films sponsored by P&G and Walmart have been welcomed into homes across America 16 million times since "Secrets of the Mountain" first aired on April 16, 2010. Other movies in the franchise include "The Jensen Project," "A Walk in My Shoes" and most recently, "Change of Plans," which will be available on DVD at Walmart on April 26. All the movies saw solid ratings for their original film premieres, landing in the top three in their timeslots on broadcast television.

"Truth Be Told," which will debut one year to the day from when the first Family Movie Night film aired, marks the fifth movie in the initiative. Production has just completed on the sixth movie "Field of Vision" which will air on June 11 on NBC. Families can mark their calendars for additional movies also scheduled to air on NBC on August 6, September 3 and one in December 2011.

"At Walmart, we're committed to delivering more quality family entertainment options to parents across the country, and our Family Movie Night in partnership with P&G is an anchor to our broader program," says Stephen Quinn, Walmart U.S. chief marketing officer. "Most importantly, it's something we know our customers want. It's also important to the growth of our business, and is one more way we can deliver on our promise to help our customers live better."

The Family Movie Night initiative began when research conducted together with the Association of National Advertisers' (ANA) Alliance for Family Entertainment revealed that parents across America are seeking more family-oriented entertainment options. This led P&G and Walmart to partner to make a commitment to be part of the solution. New research conducted by the companies reveals that parents are still seeking more family entertainment options. In fact, 94 percent of those surveyed said it's extremely or very important that their families spend time together and entertainment is a primary way their families get together. Eighty-one percent say they enjoy watching movies with their families and 75 percent enjoy watching TV together.

"Since we began the Family Movie Night initiative a year ago, we have been inspired by the number of moms and families who've watched our movies and supported our brands," says Marc Pritchard, global marketing and brand building officer for P&G.  "We know there is still a need for more family programming, and we are proud to continue our partnership with Walmart to bring even more families together through great entertainment this year and beyond."

For more information visit www.familymovienight.com or www.facebook.com/familymovienight.