Walmart Partnership Pushes Healthier Food

In an effort to help consumers save money on more-nutritious foods and ultimately, live healthier lives, Walmart has formed an alliance with HumanaVitality, a subsidiary of Humana. The partnership represents the first national program where a major retailer and healthcare company have come together to incentivize people to eat better through savings on healthier foods.

 

Beginning on Oct. 15, more than one million HumanaVitality members who shop at Walmart will be eligible for the new program that offers a five-percent savings on products that qualify for Walmart’s Great For You icon, including fresh fruits, vegetables and low-fat dairy.

 

"Price is an important factor in incentivizing wellness in America, and by offering affordable, healthier foods, we will help make our customers healthier and reduce costs to our healthcare system as a whole," says John Agwunobi, M.D., president of health and wellness, Walmart U.S. "This represents preventative care in its purest form. We want to be our customers’ wellness destination—the retailer that provides them with affordable ways to fight for their health."

 

Andrea Thomas, senior vice president of sustainability, Walmart U.S., adds, "Americans have told us they are trying to eat better and need help making healthier food choices. Our Great for You icon helps customers find those choices and this program represents a new model for how we can make those choices even more affordable. We will continue to make affordable healthier food a priority so American families don’t have to choose between food that is good for them and food they can afford."

 

The Vitality HealthyFood program is available at all Walmart stores. After accepting Humana Vitality’s terms and conditions at HumanaVitality.com or Humana.com, and taking a brief HumanaVitality Health Assessment, members will receive their Vitality HealthyFood card for five-percent savings on items that qualify for the Great for You icon.

 

When a member goes to Walmart for their grocery shopping, the five-percent savings will be loaded as credits to each member’s Vitality HealthyFood card within five business days for use on their next trip.

 

Available initially to more than one million HumanaVitality members, the program will expand to additional members early next year.