Welch's Names CMO from Schwan
Welch's announces the appointment of Tom Dixon as Chief Marketing Officer. Most recently, Dixon was Vice President and General Manager for the Schwan Food Company’s Frozen Pizza Division. Leading brands like Freschetta, Red Baron and Tony’s, Tom delivered growth by revitalizing products and expanding into new segments.
“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” says Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”
“Tom brings a wealth of innovation expertise and relationship-building experience with consumers to Welch’s,” says Brad Irwin, Welch’s president and chief executive officer. “We’re thrilled to have him on board to take our current products to new heights and to bring the delicious and healthy Concord grape to more people and places with new offerings.”
With Schwan’s, Dixon helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation like gluten-free pizza to market; these efforts helped to grow profits and increase market share. Dixon also brings extensive consumer brand leadership expertise from prior roles with Kimberly-Clark Corporation, Coors Brewing Company and General Mills, Inc. Dixon holds a Bachelor of Science in Political Science/Management from the United States Air Force Academy; a Master of Arts in Political Science from Howard University; and a Master of Business Administration in Marketing from the Kelley School of Business at Indiana University.
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“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” says Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”
“Tom brings a wealth of innovation expertise and relationship-building experience with consumers to Welch’s,” says Brad Irwin, Welch’s president and chief executive officer. “We’re thrilled to have him on board to take our current products to new heights and to bring the delicious and healthy Concord grape to more people and places with new offerings.”
With Schwan’s, Dixon helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation like gluten-free pizza to market; these efforts helped to grow profits and increase market share. Dixon also brings extensive consumer brand leadership expertise from prior roles with Kimberly-Clark Corporation, Coors Brewing Company and General Mills, Inc. Dixon holds a Bachelor of Science in Political Science/Management from the United States Air Force Academy; a Master of Arts in Political Science from Howard University; and a Master of Business Administration in Marketing from the Kelley School of Business at Indiana University.
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