What are Consumers Saying about your Brand?
What are consumers saying about your brand? And, more importantly, what are you doing about it? Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. This online reputation management strategy is critical today, especially with the rise of the digital consumer.
On May 21, during a CGT Web seminar, two seasoned experts from CIGNEX Datamatics shared their expertise on leveraging the digital consumer to drive business growth.
It is more important than ever to manage your brand’s reputation online. Online Reputation Management (ORM) serves not only to monitor both positive and negative feedback about a brand, but also to drive public opinion about a brand which, in essence, is the ultimate goal of marketing.
Research also shows that consumers often change their opinion about a brand when they see the brand responding to online sentiment. The interactions humanize the brand and provide 1:1 communication opportunities for CPG companies that are often kept arms distance from the end user.
Additional research also confirms that brands with protected and even stellar online reputations enjoy better business performance and increase revenue. ORM platforms help organizations track brand sentiment and can also provide feedback on retailers’ and competitors’ online reputations. CG companies can then use ORM to facilitate feedback in a sincere manner, and extend insights to provide analytics capabilities that drive action and grow the business.
Most CPG companies lag far behind in capabilities to respond to these new moments of truth because the noise from the online conversations on social media can be deafening. Click here to learn how you can stay ahead of your competition by truly listening and responding to consumers to win their loyalty and dollars. Avoid an online apocalypse by using the best practices in this online discussion!
On May 21, during a CGT Web seminar, two seasoned experts from CIGNEX Datamatics shared their expertise on leveraging the digital consumer to drive business growth.
It is more important than ever to manage your brand’s reputation online. Online Reputation Management (ORM) serves not only to monitor both positive and negative feedback about a brand, but also to drive public opinion about a brand which, in essence, is the ultimate goal of marketing.
Research also shows that consumers often change their opinion about a brand when they see the brand responding to online sentiment. The interactions humanize the brand and provide 1:1 communication opportunities for CPG companies that are often kept arms distance from the end user.
Additional research also confirms that brands with protected and even stellar online reputations enjoy better business performance and increase revenue. ORM platforms help organizations track brand sentiment and can also provide feedback on retailers’ and competitors’ online reputations. CG companies can then use ORM to facilitate feedback in a sincere manner, and extend insights to provide analytics capabilities that drive action and grow the business.
Most CPG companies lag far behind in capabilities to respond to these new moments of truth because the noise from the online conversations on social media can be deafening. Click here to learn how you can stay ahead of your competition by truly listening and responding to consumers to win their loyalty and dollars. Avoid an online apocalypse by using the best practices in this online discussion!